UX Design

I led end-to-end UX design at Amazon, from early problem framing through launch for high-visibility search features on mobile and desktop, grounding decisions in research, experimentation, and measurable customer impact.

My background as an art director, technical artist, and game developer, spanning Amazon, AWS, and Electronic Arts, gives me the unique ability to bridge design, engineering, and production, translating ambiguity into clear systems, scalable workflows, and polished experiences that ship.

my experience

my experience

My Design process

1. Define the customer problem

2. Build customer empathy

3. Identify opportunities

4. Design and converge

5. Validate and iterate

6. Deliver and learn

portfolio

portfolio